Founders
Beibei Li, Ph.D.

Dr. Beibei Li currently holds the Anna Loomis McCandless Chair Professorship at Carnegie Mellon University. She is the winner of the Best Paper Award at the 20th International World Wide Web Conference, Best Theme Paper Award at the International Conference on Information Systems, a Google Faculty Research Award, an Adobe Faculty Research Award and a CAI Research Award from Wharton Customer Analytics Initiative. She is also the winner of the INFORMS ISS Nunamaker-Chen Dissertation Award, the ACM SIGMIS Best Doctoral Dissertation Award and the Herman E. Krooss Doctoral Dissertation Award.  She received her PhD in Information Systems with distinction from Leonard N. Stern School of Business at New York University.

Beibei has extensive experience at leveraging large-scale observational data analytics and experimental analysis with a strong focus on modeling individual user behavior across online, offline and mobile channels for decision support.  Her recent research has been published in Marketing Science, Management Science, ISR, MISQ and several top Data Science, Economics, Marketing and Computer Science conferences.